Rating: Even support colour like Microsoft Tag
Probably because it was feeling a little bit left out, ScanLife (Scanbuy) has decided to enter the current spat over 2D barcode technology. Avid readers may recall that SpyderLynx has just announced it has received a patent for its SnapTag technology. See here. One of the things which SpyderLynx claims SnapTag can offer is “the only logo-centric mobile activation tool in the marketplace today.” (See here). So what has ScanLife just done? Only gone and sent GoMobile News examples of its latest service for customers. Yessiree, the ability to embed logos into various 2D codes including QR codes. If that isn’t throwing the gauntlet down, then what is?ScanLife is calling this new offering a Designer Code mobile barcode service. It claims this, “allows those creating 2D codes, like QR codes, the ability to select from a number of different colour schemes and include images like a brand logo within the code’s design.”
Before we go any further, notice that these designer codes can incorporate colour – something which until now was a major argument for using Microsoft’s Tag technology rather than boring old QR codes.
The examples ScanLife provided which are replicated here include a 2D barcode shaped as a heart and a Ford (cars) branded QR code which even has a little car icon in the centre.
This is exactly the kind of thing which SpyderLynx claims only its technology can provide. The amasing this is exactly what Tagnition and UpCode proved they could do back in 2009 – without colour, though.
As an excuse for publicising the Designer Code story, ScanLife claims that it has recently conducted a survey and found that consumers are 47 per cent more likely to scan a recognizably branded QR codes than a non-branded code.
Oh, and there’s another bonus. The good thing about this new solution is that ScanLife will test the code and make sure it can be scanned successfully.
Naturally, here at GoMobile Towers we have the clicknology to test out ScanLife’s claims. And, YES, it does work.
We trotted out our Nokia Lumia 800 W7 Mango handset; loaded it up with arch rival NeoMedia‘s NeoReader software; and scanned the 2D barcodes.
Lo and behold it worked perfectly – for both the heart shaped one and the Ford one. Which is great because ScanLife’s technology doesn’t always work. But that’s another story …. here