ScreenTonic launches Paramount and Renault ad campaigns in the UK

by: admin Monday, July 2nd, 2007

Rating: perhaps more of a shriek than Shrek?

ScreenTonic has been running banner ads as part of the promotional campaign for Shrek 3 by Paramount Pictures. The Shrek 3 ads appear on the Orange World mobile portal and allow users to click through to Paramount Picture’s mobile Internet site offering information and free Shrek 3 downloads including video trailers, wallpapers and ringtones.

This is the fourth film in the past year for which Paramount Pictures has chosen mobile as part of its media plan. The others were You Me and Dupree, Babel and Goodbye Bafana.

Let’s hope mobile isn’t the kiss of death it seems to have been for the other three.

ScreenTonic is also running an mobile ad campaign, alongside other media, to launch the special edition, Renault Rip Curl Clio.

The Renault ads are running across the Orange World, Mobizines, Digital Spy and Reporo mobile portals. Visitors clicking on the banners find themselves on a ’special’ mobile internet site which has a click-to-call option to order a brochure as well as providing video downloads.

You have any colour, so long as it’s iceberg blue.