SDC partners Amobee to open up ad-funded music
Rating: prick up your ears
By Annie Turner
SDC, specialist in mobile music solutions and DRM, is partnering Amobee Media Systems with aim of tapping into advertising revenues for operators and record labels.
Through the collaboration, SDC’s white label Java, Symbian and Brew music players will be able to serve contextual and targeted opt-in advertising impressions without the user’s listening experience.
SDC has integrated Amobee’s HAPI (Handset Application Programming Interface), an SDK file that enables DRM music players to receive ads from Amobee’s mobile ad-server.
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