See Me TV from 3 plus LookAtMe from O2 becomes EyeVibe
Rating: YoSpace!
A couple of years ago when 3 annouced SeeMeTV the 1p back video portal where users get paid to download – the hype was high. 3 also fuelled this by disclosing case studies of user generated mobile content where one woman’s flashed boob video got 100,000 downloads.
At the time I wasn’t sure of the hype but it didn’t stop MoMo from launching (and failing) with a similar platform. Then O2 jumped on the bandwagon.
Now 2 years See me TV and Look at me are merging the databases both run by company YoSpace!
Why?
Well ofcourse the corporate answer is that users want a central portal.
But in reality – managing such an offer for mobile operators is a nightmare, logistically and I am in doubt of the fact that usage soon dropped when heavy users realised that it was costing them almost GBP 1 in data to download a video in the hope of earning 1p per download.
The stats might be impressive with 28 million mobile page impressions but the downloads with only 60,000 video clips submitted the math just doesn’t add up. In the whole world of social networking it’s easy to get addicted to who voted for you or kudos from peers.
The only way to increase the slice is to make these services accessible to all of the UK and to rework the money back model; which is not cheap for the operators either.
What needs to happen now?
YoSpace must now work with a mobile advertising and search company to create a new business model for this service and make the downloads free using advertising and paying users back in coupons not cash.
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