SFR to launch SFR Regie mobile advertising arm

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A few weeks ago Deutsche Telekom launched its own advertising arm InteractiveMedia and now SFR is set to do the same according to this source. The new ad arm will be called SFR Regie and is publicised on SFR.fr Internet site. A company called Horyzon Media is going to develop and commercialise the portal for the new Internet site.

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