Rating: Samsung creams all over Apple says uSwitch
Most industry observers would not be surprised to learn that in terms of perceptible UK sales, Samsung’s handsets have outperformed Apple’s offerings in the run up to the crucial Xmas sales season. However, the fact that the LG Nexus 4 relegated Apple’s iPhone 5 and 4S to 5th and 6th place respectively in December  will surprise many pundits. These figures are taken from the current uSwitch Mobile Tracker which is based on live searches, pre-orders and pay monthly sales. It means that the top three most popular Xmas handsets for 2012 were all Samsung Galaxy phones. Having dropped four places, the iPhone 4S became December’s biggest lose and is currently perched precariously in 9th slot.
Why has the LG Nexus 4 – which launched just in time to be a serious contender in the Xmas mobile race, done so well?
The answer is that it boasts Google Now – which learns user habits and uses GPS to provide personalised information like traffic updates for the journey to work.
The handset also features the NFC based Android Beam technology – so much loved by Samsung Galaxy fans- which lets users share photos, videos and contacts simply by tapping their handset to another enabled device.
These figures virtually prove that leaving NFC out of the iPhone 5 was a stupid mistake by Apple’s marketers.
In sharp contrast the Samsung Galaxy S3 – which does support Beam/NFC proved to be the most popular phone of 2012.
Indicative of Apple’s decline without Steve Jobs, the iPhone 5 failed to reach Number One in 2012, but appeared in the top five every month since its September launch.
Further down the chart there was plenty of movement with price crashes seeing the Nokia Lumia 800 rising four places. Not exactly good news for Stephen Elop.
Top Ten Handsets for December – correct on 31st December, 2012
|1||Samsung Galaxy S3 16GB Blue||Android||No change|
|2||Samsung Galaxy S2||Android||Up two|
|3||Samsung Galaxy Ace||Android||Up three|
|4||LG Nexus 4||Android||Up one|
|5||Apple iPhone 4S 16GB||iOS||Down three|
|6||Apple iPhone 5 16GB Black||iOS||Down three|
|7||Nokia Lumia 800||Windows Phone||Up four|
|8||Samsung Galaxy Note 2||Android||Down one|
|9||Samsung Galaxy S3 Mini||Android||Up seven|
|10||Samsung Galaxy Ace 2||Android||New Entry|