The question that is constantly asked is how to make money from mobile applications. ShopSavvy has claimed it has made significant revenue from ShopSavvy with CPM’s of up to USD 24.
Now the company is taking this idea and moving forward to develop and iPhone Dev team that plans to launch 100 new applications by the end of next year.
From the press release:
“With the success of our comparison shopping app ShopSavvy, Big in Japan has negotiated a wide range of distribution, promotion and sponsorship agreements, and has built relationships with agencies and brands such as WPP, Omnicom and Visa,” said Alexander Muse, Big in Japan co-founder. “In essence, we have created a business and marketing pipeline for mobile apps.
“By partnering with individual developers to form the iPhone Dev Team, we enable developers to access this pipeline – reaching more consumers, generating more advertising revenue, and taking advantage of our ability to scale as new applications come on board. Our plan is to fill this pipeline to the tune of 100 iPhone applications over the course of the next 14 months.”
What we think?
Money can be made on mobile. ShopSavvy is a great idea and the proof is always in the pudding. It is making the dollars and of course now Big in Japan has a concept that is successful – it wants to replicate it.
Revenue sharing, license fees and up-front fees for the creation of scalable paid apps is going to make Big in Japan a business to be weary of.