Silverback Media Partners with digital music provider Puretracks for music and content promotion

Rating: one musical PIN

Silverback Media, a mobile marketing advertising agency with operations in North America and Europe, has entered in a new three year partnership with Toronto-based Puretracks Inc (”Puretracks”), a North American digital music provider.

What is the deal?
The partnership intends to offer a one stop shop to companies interested in incorporating both digital music and mobile content into their business-to-consumer promotions. The aim is to enter the US market and push content to operators. This will be achieved via one storefront.

From the press release
Martin Doane, CEO Of Silverback Media, Commented, “This contract is the first for Silverback Media utilising the solutions developed by our message delivery and mobile marketing subsidiary Atlas. The Partnership with Puretracks validates our strategy of growing organically, enhanced by acquisitions of leading providers of mobile marketing solution companies.

“Puretracks has been very successful in the online distribution of music content, and we are very pleased to be working with them and facilitating their expansion into the mobile space.”

Puretracks CEO Alistair Mitchell, Commented, “Due to the soaring popularity of both digital music and mobile content, digital entertainment promotions have become a powerful tool for brands looking to motivate consumers to act. Our digital music portal was built with promotions in mind, making Puretracks the ideal partner for digital music promotions. Now, through this Partnership with Silverback Media, we can expand our promotional platform to include mobile content, giving our brand partners the complete digital solution they need.”

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