Simyo Spain?

Rating: the discount card glory?

by Bena Roberts

I got an email from a client asking if I had seen or could confirm the Reuters story about Simyo going to Spain.

1 have read the article but I can’t confirm it. But I thought it was important to clarify that Simyo is a low cost discounting brand and not a pure MVNO.

There is a difference between MVNO – companies that form their own business as a mobile operator provider with their own billing and management system.

A discounter tends to user the backbone of the mobile operator and or at least be part of a multi-brand strategy. Simyo is the discount brand of KPN in the Netherlands and Germany.

But now if the report is right – KPN will be pushing Simyo via the Orange network. If this is the case then it will be more of an MVNO in Spain than a discounter.

Related News:

1. Simyo Germany and Yahoo! Go team up
2. Simyo goes 3G
3. Simyo instigates price war in the Netherlands with SMS from EUR 0.02
4. Forget the Greystripe get sexy with ad-funded games on Simyo
5. Simyo starts summer promotion and slashes SMS to 1 cent