SinglePoint launches SingleBrand – TV mobile advertising ad insertion platform
SinglePoint is now offering a mobile ad insertion ad service for the TV programme it delivers.
What?
Well its not exactly new and a triggering mobile advertising into TV or video already happens. For SinglePoint the key driver is that it can provide a direct call to action service for its TV shows and programmes. This includes using advertising as an additional revenue stream; so either the content is free or there are more ways to monetize it.
From the press release:
“There has been high demand from our media and entertainment partners and the advertising community for ad-supported mobile SMS and MMS campaigns. The introduction of SingleBrand is our response to this growing demand,” said Rich Begert, President and CEO of SinglePoint. “SinglePoint has processed close to 100 million interactive transactions over the past twelve months alone, so adding an advertising component to these transactions is the natural next step in expanding our suite of mobile campaign solutions.”
“Mobile advertising revenues are expected to exceed two billion dollars in the United States by 2012,” said Vikrant Gandhi, senior analyst at Frost & Sullivan. “2008 is an exciting turning point for the industry where mobile advertising is actually becoming a line item for leading advertising agencies and brands. A greater participation of advertisers in the mobile advertising opportunity is expected to be the prime growth driver.”
What we think?
So, I know SinglePoint as a messaging provider and more of a competitor to Airwide and Clickatell. But it seems as though SinglePoint is going the same way as Airwide pushing advertising as king. This is essential as mobile services and expand and mobile data services transition. I have seen a lot from SinglePoint in the news and will be following the transition – briefing soon.
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