SiRF and Openwave collaborate on AJAX Widgets
Rating: we love widgets, man!
by Bena Roberts
SiRF has signed a strategic partnership with Openwave to power Mobile 2.0. The companies will integrate SiRFstudio location services with Openwave’s MIDAS mobile Ajax based application platform. Thus creating location based widgets.
From the press release:
“A key part of creating mobile services with a highly targeted and personalized experience is knowing where subscribers are, and the integration of the SiRFstudio APIs with MIDAS is designed to bring high-accuracy location technology within the reach of content publishers and developers,” said Nara Rajagopalan, vice president of products, Openwave. “When combined with other existing content feeds and services in addition to other applications, location adds the geographic dimension and filtering needed to create compelling and highly relevant mobile data services that can drive Web content consumption on mobile devices.”
“Adding SiRFstudio to Openwave’s MIDAS application development environment will speed development of location-aware widgets and other applications thus enhancing an operator’s ability to capture significant revenue from ‘long tail’ niche mobile applications,” said Kanwar Chadha, founder and vice president of marketing for SiRF. “The broad adoption of SiRFstudio APIs is part of SiRF’s goal to bring the context of location to all aspects of the mobile experience, and our work with Openwave is another step towards achieving that goal.”
What we think
Widgets rock. Location based widgets have fun, mapping, location and also security appeal. People can know where their friends are and some friends can be invited in for all access and others for only “occasional” access. LBS has flopped for ages – but BKI Media (parent of GoMo News) has predicted that in 2008 LBS will come of age. Widgets will help realise this prediction.
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