Skweezer Ads from Smaato
Skweezer Ads is launching a new mobile banner feed through partnership with Smaato Inc.
What does this mean?
Basically, Skweezer Ads will be a banner display ad service that generates revenues passed on users clicking onto the adverts.
This seems to be a revenue share agreement between Smaato and Skweezer that will start offering banner CPM ads to advertisers.
From the press release
“Smaato’s open architecture platform allows us to dramatically expand our mobile advertising capabilities,” said Skweezer, Inc. CEO Kevin Perkins. “By combining the breadth of multiple banner ad networks via Smaato, our premium publishers will have more opportunity to monetize their offerings world-wide with their Skweezer Ads feed.”
What we think?
I am actually writing another article on Smaato’s brokering ability within the mobile advertising market place. Smaato has a strong advantage with its focus on developers. This is a great example of how a partnership with Smaato – serves new media, feed providers and advertisers that demand high ad-inventory.
Related News:
- Smaato (aka smart-o) gets USD 3.5 Million funding
- Ad Infuse and Smaato Form Partnership to Bring In-Application Advertising to the Mainstream
- Ad Infuse and Smaato bring new in-application advertising solution
- Blue Whale Systems selects Smaato Mobile Advertising Platform
- Skweezer 4.0 launched today with mobile search
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