Mobile web browser Skyfire today announced that it is entering a partnership with MocoSpace – one of the biggest mobile social networks around. Under the terms of the deal, MocoSpace will be placed prominently in the bookmarks section of all Skyfire users.
Skyfire prides itself on delivering the “PC web to mobile phones”, and this deal is a part of that vision. Part of Skyfire is that it doesn’t wait to be updated – it pulls real-time data to update feeds or social networks in your bookmarks section. The idea here is that when your MocoSpace account is activated or updated, you can access it in one click.
From the release:
“The MocoSpace brand and its mobile community product fit really well with our vision to bring the richest possible social networking experience to this mobile generation,” said Tracy DeMiroz, VP of Marketing at Skyfire. “With the explosion of social networking among Skyfire users, we are happy to reach the over 6 million registered users that MocoSpace has. Now with this partnership, in just one click, our users can be engaged with all MocoSpace has to offer.”
“We’re always looking for new opportunities to reach mobile consumers especially if we can make the mobile socializing experience better in the process,” said Justin Siegel, co-founder and CEO of MocoSpace. “It makes a lot of sense for us to partner with a great product company like Skyfire because our interests line up so well. Both companies seek to make the mobile Web experience faster, more accessible and more fun for consumers.”
What we think?
This deal does make sense for both companies. Mobile browsers and mobile social networks are two extremely crowded, competitive markets. New services are being launched all the time – and developing browsers tend to allow established networks like Facebook to work comfortably on a device. For both Skyfire and MocoSpace it’s important than ever to pull together and try to offer something different from the competition.
