Skyfire seals another mobile deal, with cellity

Mobile browser Skyfire has announced a “cooperation” with mobile communications hub cellity. The deal means that users of each service will have easy access to the other - a link to cellity will appear in Skyfires bookmarks, and cellity will include a direct download link for the mobile browser. Coming so soon after Skyfires similar deal with MocoSpace, I think it’s fairly safe to assume that Skyfire is moving in hard on mobile social networking as the way to attract extra users.

cellity is a service that aims at being the only contact book you’ll ever need - integrating contact information from your phone, favourite social networks, email clients into one location. The cellity app works on any handset that supports Java (so… most of them) and allows actions on your contacts like making cheap phone calls, sending free SMS, sending emails, setting up conference calls, sending Twitter messages and updating your social networks.

From the release:

“We appreciate having found an innovative partner in Skyfire, who amends our service in social media with high quality“, said Sarik Weber, member of the Executive Board and co-founder of cellity AG. “With this collaboration service and functionality come together: Skyfire as mobile browser is the origin of access to the mobile Internet and cellity Adressbook 2.0 is the source of any communication.”

Nitin Bhandari, CEO of Skyfire, adds: “Skyfire enables interactive social browsing which means that our users can stay connected with their friends in real-time, both sharing and receiving. This cooperation with cellity furthers the social browsing experience on Skyfire. Now, users can administer their social network contacts with the cellity Adressbook 2.0 and easily connect with their friends in real time.”

What we think?

Skyfire is one of the two big companies slugging it out in the “best mobile browser without an on-line equivalent” category - the main competition being Bolt. Skyfire constantly boasts about being the only mobile browser to play any web video content, as well as getting pally with social networks. Will that be enough to put it comfortably ahead of Bolt? It might, actually. If the millions of users of mobile social networks start getting Skyfire pushed at them via their network of choice, it could potentially attract a lot of attention. Of course, if Skyfire ran on more than just Windows phones and S60 phones, it would have a much wider audience.