Smaato BBQ Hamburg and interviews

So, Smaato gave a brilliant American BBQ in Hamburg is a top location – the Germania Rowing club – overlooking the River.

Who is the Smaato team?

Ragnar Kruse, CEO & Co-Founder
Harald Neidhardt, CMO & Co-Founder
Petra Vorsteher, EVP & Co-Founder
Marc Junker, CIO & CTO
Georg Fiegen, COO
So, I spent most of the evening with Petra Vorsteher and the next day I had breakfast with Harald  Neidhardt.  Petra and I spoke about the landscape and how brands were embracing mobile advertising. We also discussed a women’s network – more details later.  But actually we didn’t talk shop all night – we were too busy enjoying the view and the atmosphere.  Petra introduced me to some great people as well and lots of catch-up meeting notes are in the pipeline.

Ragnar gave a compelling speech - the best bit was when he introduced GoMo News as the best social media blog in the industry offering insight in mobile advertising and mobile search marketing.

The next morning I had a three hour breakfast with Harald the CMO. We discussed some of the most exciting marketing concepts ever. There will be a huge splash from Smaato at CTIA. I don’t want to give too much away –but if you are a developer – keep your eyes and ears open.

So, I don’t just want to rave about Smaato as its obvious I like the company and the concept. But what is important is that the company is not in the least arrogant. I have met that many mobile advertising companies with a gung ho – we are the best attitude. Humble, honest steady focus is what is required to make a mark on this industry and with the quality of people at the BBQ – Smaato is pressing the right buttons.

Related News:

1. CTIA: Harald Neidhardt Smaato mobile advertising
2. Smaato (aka smart-o) gets USD 3.5 Million funding
3. CTIA San Francisco – Smaato Mobile Advertising Award: Smaato announces award for mobile application developers
4. Ad Infuse and Smaato Form Partnership to Bring In-Application Advertising to the Mainstream
5. Smaato BBQ Pictures at Mobile Zeitgeist!