Smaato iSOMA Mobile Advertising Platform for iPhone SDK
Smaato (aka Smart O to GoMo News readers) has developed a new mobile advertising platform to monetize applications for the iPhone?
What?
Oh yes. The new platform is called the iSOMA API and it’s provided free of charge for developers. It can be download at smaato.com after CTIA.
SOMA vs iSOMA?
The SOMA (Smaato Open Mobile Advertising Platform) API is the original API for the developer community from Smaato The iSOMA is especially for the iPhone.
Smaato already supports leading smartphone operating systems as well as hundreds of Java ME enabled handsets with native SOMA clients.
These include: Symbian, Windows Mobile, Palm, Blackberry as well as Java ME. SOMA is a quick and easy way for mobile developers to ad- enable their applications – whether online (live request) or offline (cached ads) with the support of the iPhone and upcoming Google’s Android platform - SOMA covers all relevant mobile platforms.
From the press release
Leading mobile developers have already implemented the SOMA client and receive ads from international ad sales networks partnering with Smaato including Advertising.com’s TSM, fast rising Adconion Media Group as well as Microsoft’s Screentonic.
What we think?
We created a Smaato RAP for CTIA.
They are C – they are clever
No, they are S; they are smarter
No! …..they are Smart, Smart O!
But seriously, I have seen screen shots and demos and I will make sure that I do a full review next week at CTIA.
Related News:
- Ad Infuse and Smaato bring new in-application advertising solution
- Zedge picks Smaato’s SOMA platform for Mobile Advertising
- CTIA San Francisco – Smaato Mobile Advertising Award: Smaato announces award for mobile application developers
- qeep brings 1 million users to Smaato mobile advertising platform
- Ad Infuse and Smaato Form Partnership to Bring In-Application Advertising to the Mainstream
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