Smaato says mobile advertising market is healthy

Rating: There’s still money to be had in mobile ads sector

In these days of economic gloom, those who are bucking the trend are well worth watching. A good example here is Smaato which has just acquired additional VC money to expand its business. It swears that there’s gold in that there mobile advertising market.

Indeed, according to Ragnar Kruse, Smaato’s co-founder, “The mobile advertising market is growing rapidly and it has proved to be a profitable business even in recessionary periods. In fact, we have seen mobile advertising increase dramatically over the past 12 months.”

In terms of what Smaato is going to do with its $4.5 million, Kruse hinted, “We have recently opened our Singapore presence and as a result of the funding we will continue to strengthen our position in other regions.”

Globally, the company now has 33 ad networks so there’s plenty of scope for expansion. With over 1,000 publishers signed up to its service, Smaato is managing close to 3 billion ad requests per month.

“We provide an innovative mobile advertising optimization and mediation platform that can deliver ads in over 215 countries for mobile web and apps,” Kruse claimed.

“Our mission is to give mobile publishers a dependable mobile advertising solution for their worldwide inventory to maximize mobile revenues.”

So, if you look at which sectors of the globally economy are still holding up, then mobile advertising is obviously up there with the Big Boys.