Rating: Provides a solution with SecureUDID
According to Smart Adserver, Apple has started rejecting some applications making use of the device UDID (Unique Device IDentifier) from the iTunes App Store. This development raised concerns amongst developers, publishers and advertisers. That’s because – until now, UDID has been used on the Smart AdServer network and by most advertising systems for user identification purposes, analytics and in-app tracking. The company has reacted to Apple’s move by introducing a new SDK which incorporates SecureUDID. Smart Adserver advises its customers that live iOS applications do not have to be submitted again. However, it strongly recommends that its customers to use the new SDK version for future application submissions.The new iOS SDK version, 3.1.2, from Smartadserver which includes SecureUDID will become available from tomorrow [April 6th 2012].
The company claims that its R&D team had already started working on alternative identification systems with the clear objective to be immediately ready with a world class solution in case the UDID was reconsidered.
So it selected SecureUDID as it appears to be the most secured, reliable and privacy-compliant identification system available today.
It provides an effective solution to Smartadserver’s business requirements. Plus it enables cross-app identification, devices distinction, end-user opt-out.
The company claims that SecureUDID fulfils all of Apple’s current requirements.
UDID – Unique Device IDentifier is an Apple specific means of device identification similar to a GSM handset’s IMEI number.