Apple & Samsung decline vs Huawei, LG & Lenovo rise
According to Juniper Research Whilst global smartphone shipments exceeded 290 million units in Q2 2014, Samsung and Apple both lost market share. The chief beneficiaries were Huawei, LG and Lenovo. Significantly, Juniper anticipates that emerging nations in Far East & China, Indian Subcontinent, Latin America and Africa & Middle East will account for over 50 per cent of the global smartphones shipped in 2014. The 290m million represented 26 per cent y-o-y [year-on-year] growth and 2 per cent q-o-q [quarter-on-quarter] growth.
Nevertheless, Juniper believes that Samsung accounted for 26 per cent of all smartphone shipments globally, with an estimated 75 million shipments during Q2 2014. The company does not disclose shipment numbers.
Curiously, Apple posted its best ever second quarter, shipping over 35 million iPhones which represents a y-o-y growth of 13 per cent.
Nonetheless, Apple’s market share slipped from 15% in Q1 2014 to 12 per cent in Q2 2014.
Significantly, a large proportion of iPhone sales came from emerging markets – with Apple recording 55 per cent y-o-y growth in the BRIC countries [Brazil, Russia, India and China].
Lenovo is estimated to have shipped 15.6 million smartphones for the second quarter, representing an increased market share of 5.5 per cent.
China’s Huawei sold some 34.3 million smartphones in Q1-Q2 2014, with the second quarter shipments reaching 20 million representing a market share of nearly 7 per cent.
Furthermore, the company is expected to meet its full-year target of 80 million smartphones.
Meanwhile, Korea’s LG shipped a record 14.5 million smartphones in the Q2 2014, representing a 20 per cent y-o-y growth and 5 per cent market share.
Juniper says, “The growth in economies of scale, innovation and the ‘trickle-down’ effect of technology opened up the market to a far wider variety of low-end, lower-priced smartphones which, in turn, facilitated their entry into emerging/developing markets.”