Smut and gambling still powering mobile advertising
Rating: purveyor of ‘adult’ mob ads has best ever month
Never mind the economic downturn one mobile internet ad network, Admoda , has just revealed that October 2008 was its biggest month ever. Adultmoda – offering mobile ads for over-18s – contributed to this.
The company claims that Adultmoda “has also seen month by month growth and now works with virtually all the leading adult and gaming brands who are operating on mobile.”
A more impressive statistic from Admoda is that it enjoys a 90 per cent re-book rate. It claims to operate “a finely tuned business model that avoids wasting cash by jumping on industry bandwagons.” Ooh. What a naughty dig at its rivals.
Rather confusingly, Terry Jackson, CEO of MobVision - the company behind Admoda and Adultmoda – argued that, “Mobile advertising is not merely about mobile web banners and text ads.”
But he then went on to say, “However, banners and text ads are proving to be the delivery mechanism of choice in today’s market.” Hmm.
The company also maintains that more and more Publishers are joining Admoda. Could this possibly be related to the fact that it also claims to offer “industry leading payouts”? Quite possibly.
MobVision also hinted that it is planning international offices but din’t say whether this included trying to break into the US market.
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[...] A new bluetooth-based social networking application has launched today and looks set to rival “actually talking to people”, which is the older, more established method of social networking with those within a 10 metre radius. “Bluehoo” is an application that will run on mobile phones and Windows … Smut and gambling still powering mobile advertising [...]
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