SMX Expo: Blended Search in a Mobile World
Blended search for mobile is a very complex topic that involves looking for web results, local results, mobile content, and mobile services, not necessarily in that order. This panel tried to open the conversation about understand the different search types.
One trend the panel noted was that search on a mobile phone is becoming a necessity versus a recreational activity. This is proven by what people are looking for as well as the surge in growth for search queries performed on the mobile phone.
Tagging content for both mobile and the web can help get your content noticed. This might include press releases, videos, images, podcasts, local and map listings, the list continues to expand. It’s important to note that it’s not an easy task, but that agencies and companies must take mobile seriously, and be willing to experiment to get the right mix of results and tolerance for risk.
What Do We Think?
I’m not sure if this topic really sinks in with the audience type. Will It Blend? This makes me think of the difference between paid and organic search, not necessarily multiple content searches, at least in the context of this event.
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