SnapTell Mobile Image Marketing makes Men’s Health a fully interactive advertising magazine

OK, don’t talk to me about health as I am really really sick right now. I have the flu. Which is stressful as I have been invited to an exclusive Mobile Expert event in Sweden on Monday and I might not be able to make it; because my ears are exploding.

But the force is with visual mobile search as SnapTell will encourage image recognition mobile marketing throughout the whole of Men’s Health magazine.

HOW?
Using SnapTell’s Snap.Send.Get mobile marketing technology, readers will snap a photo of any advertisement in the issue with their cell phone or photo-enabled mobile device to send (or short code) to SnapTell, where an immediate promotional bounce-back will be sent to their phone. The initiative offers a great deal of flexibility for marketers to provide instant brand messaging, sales incentives such as product samples and discounts, sweepstakes information, and links to websites, photos and videos—at no cost to the advertiser. The technology is compatible with all cell phone providers and does not require special software for downloading advertiser images.

From the press release
“The partnership provides a benefit to both consumers and marketers—it’s a unique opportunity for our advertisers to have an immediate, direct conversation with our readers,” said Jack Essig, VP/Publisher of Men’s Health, “and for consumers to realize a more interactive experience with our brand. We want to show agility in the digital space and true accountability for our clients.”

“Men’s Health is a great vehicle for advertisers to reach millions of men nationwide,” said G.D. Ramkumar, co-founder and CTO of SnapTell. “We are thrilled to be working with such a marquee publishing house and believe their audience will enjoy the ability to get desired information on the go.”
Advertisers already participating in the July/August issue include Axe, Samsung, Westin, and PowerAde.

What we think?
Wow. Another day and another one, two or three mobile visual recognition, search, marketing stories. The colour of mobile search and marketing is changing fast and interacting, click-action and image is the way forward. Getting into Men’s Health (wait for it stereotype on it’s way) is a great way of educating the male market on visual mobile marketing. Also by getting those young single type of men that care about their health and image and want marketing and advertising.

Yikes. This sounds like, I am saying married men don’t read Men’s Health. Or don’t care about their image. Actually, I think I just better leave it there.

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