Social networking catapults into mobile

Rating: Pitch gets it

Pitch, the UK, advertising-funded mobile content provider, has launched a service offering users an interactive community on their mobiles. The service includes instant messaging, photo and video upload and sharing, as well as access to a new online community.

The new service will run alongside Pitch’s existing advertising-funded mobile content which offers free mobile content, from videos, games, ringtones, screensavers to wallpapers.

After the horrors of Vodafone UK today, it’s encouraging that somebody get that user-generated content on mobile is going to be HUGE and more spontaneous than the web-based stuff – despite operators muffing things up.

Through the new service, Pitch customers can build their own mobile home page, with a unique user name (PitchTag) and inbox, so they can send messages to friends or groups, and participate in real time group chat with other Pitch members.

Users can create and join interest groups, to stay in touch with old friends or meet new people with similar interests. Pitch does not charge, so the only costs users incur come are the operators’ data charges, making instant communication significantly cheaper than sending a text through a network operator, the company says.

Creating a PitchTag tag allows a person or even a brand to promote
their Pitch mobile space anywhere. Texting the tag to the Pitch short code (for example ‘Yourname’ to 87000) delivers an instant hyperlink straight to a specific home page. In addition, Pitch members can upload and share as many pictures and videos as they like, through the unlimited Pitch Albums feature. A web application of Pitch, to follow in December, will complement the service, allowing customers to use and manage their Pitch profile from
both PC and mobile.

See www.pitch.tv for more info.

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