Sonera chants mobile karaoke
Rating: get in to the groove
Sonera has launched a new mobile karaoke service which runs of the latest Nokia smart phones and is offering a wide selection of songs from the Eurovision Song Contest.
The service is available via the SurfPort service and sent to customers via MMS.
From the press release: ”The mobile phone is increasingly becoming the device for listening to music and other music services. We have already offered karaoke – so much loved by Finns – as a broadband service, so the mobile version is a natural next step. From now on, singing karaoke is no more limited to time and place, as we can all free our internal singer supported by the ever-present mobile phone,” says director Pasi Mehtonen, Mobile Services Finland.
The karaoke song includes the musical background in midi format, the subtitles and the accompanying image. The price of a song is €1.90 + the data transmission charge.
What we think
We presume that MMS and not voicemail is being used for this service so that users can read the text as they sing; using the phone as a microphone? Sending SMS text or song lyrics might have been a cheaper option to allow consumers to sing the songs when they are on the TV?
But does anyone really want Eurovision Song Contest songs? The mind boggles.
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