Sony appoints telecoms veteran Saunders to UK

Reviving handset supplier poaches him from arch rivals, Samsung

saunders - can't wait to sink his teeth

Japanese handset supplier, Sony Mobile Communications (formerly Sony Ericsson) has appointed telecoms industry veteran, Warren Saunders as director of sales for the UK & Ireland. With over 18 years of experience in the UK and worldwide telecommunications markets, Saunders will now report directly to Sony’s vp for North Western Europe, Pierre Perron. Saunders has just spent five years with arch rivals, Samsung, where he was Head of Sales for two of those years. He originally joined Samsung Electronics in June 2009 as global account manager. The move could well revive Sony’s fortunes in the UK handset market.

For example, in his role at Samsung, Saunders was responsible for commercial and channel marketing relationships with UK network operators and specialist retailers. Key customers for any handset vendor.

“Sony has gone from strength to strength over the past twelve months and Warren’s experience complements our ambitions to accelerate even further,” Pierre Perron claimed.

“Having worked for some of our biggest competitors, we are certain that Warren will add great value to the team.”

Warren Saunders himself commented, “This is an incredibly exciting time to be joining Sony.”

Saunders added, “It’s a brand that has so much affinity with consumers and the only manufacturer that can boast such a wealth of experience across so many content and entertainment sectors.

He continued, “I can’t wait to sink my teeth into this role and help push Sony to the fore of our partners’ and consumers’ mind when considering which smartphone brand to back.”

About Hans Cett

Hans Cett is an established freelance author and consultant specialising in the mobile communications industry. He also writes for Countdown2MWC -
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