Sprint and Microsoft extend Mobile Search
Rating: why run when you can jump?
Motion Bridge/ Microsoft has been the mobile search provider on Sprint for some time now. On the 18th a new press release was pushing new mobile search innovations.
The Sprint mobile search can:
Search the entire web from local to maps to digital powered by one Live Search box
The search also uses built-in GPS to find local business and listings nearby. This allows the phone to identify their location to return nearby business results.
The third thing – which I think is the new bit is the ability to add-voice – speaking rather than typing when searching for information. (Part of the Tellme acquisition)
From the press release
“With Live Search on Sprint devices, Sprint customers now carry with them a GPS-enabled search tool providing open Internet search, local listing search and mobile content search, all in one easy service,” said Kevin Packingham, vice president of product management for Sprint. “We look forward to working with Microsoft to continue developing innovative mobility solutions that bring together exceptional products and services from both companies for business and consumer subscribers.”
“The location based and voice technologies we’re delivering today with Sprint are a first in the US mobile industry bringing customers a smart and easy search experience on the phone,” said Brian Arbogast, vice president of Mobile Services organization at Microsoft. “We are focused on working with industry leaders like Sprint to bring new and innovative services to market for customers, and creating new business and revenue opportunities for our partners.”
What we think?
I haven’t tested this but I am now testing the new Orange search on the SPV devices also provided by Microsoft/ Motion Bridge and I like the flexibility of the platform and if this is the same in the US the search experience should be pretty good.
When Annie and I are in the US for a lot of October we have six different devices and we aim to test all the US search, applications etc…
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