Strand Consult on IKEA Mobile
I got this in my inbox and it makes for good reading. It is not the whole report I think it is for sale – but some interesting comments on mobile mvno’s.
Source: http://www.strandreports.com/sw2768.asp
To sum it all up, you could say that what people perceive as IKEA’s mobile venture, is in fact a MVNE that has signed an agreement with IKEA allowing them to launch and operate Familymobile. We can see that the experienced team behind this MVNO has chosen a low-cost strategy and is taking advantage of all the experience gained on the MVNO market during the past eight years. We believe that in a short space of time, IKEA’s Familymobile will develop from being the UK’s cheapest MVNO to becoming one of the most advanced mobile players on the English market. Familymobile and the other companies that will launch on the Mobile Partners platform will most likely be able to offer their customers a wide selection of attractive services on top of the services customers already have today, including 3G, Web SMS, MGM (Recommend a Friend), Automatic top up and Family Budget (corresponding to CBB Family), with more services on the way - all services that can compete with the services being offered by the traditional mobile operators.
One could say IKEA’s Family Mobile concept has taken into account a number of the problems and issues that we have described and analysed in our report ” How to Succeed in the Second-Generation MVNO Market”. The report describes and analyses the changes that the players will face, helping them to better prepare for the challenges on the future market. The report is thereby a very efficient tool for players in this market in their efforts to create the optimal mobile provider strategy.
What we think?
I remember writing about this a few years back at Current Analysis. Are MVNO’s finally making a comeback. But the key is few staff and to rely on service providers with Service Level Agreements. That is the only way to succeed with low prices in a violently competitive market.
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One Response to “Strand Consult on IKEA Mobile”
I just want to mention the fact that MVNOs have been a success in Denmark, Norway, Finland, Germany Belgium, Netherlands and France. And basicly this is now comming to the UK, Spain, Italy, Poland etc
Comment made on August 13th, 2008 at 4:52 pmLeave a Comment