ROK Entertainment and digital media company AMSi have signed a deal for mobile music streaming. The plan is to develop music portals for both the mobile and on-line web, through which users can access a streaming service like last.fm.
ROK will be providing the tech back-end for this service, from experience gained in mobile video-on-demand and other mobile ents content. AMSi is mostly targeted at mobile audio advertising, but this has given it broad experience in delivering customisable audio content on demand. AMSi also has experience with online music delivery, allowing users to search and skip songs, access channels and “favorite” tracks.
From the release:
“We believe the future of music consumption is not through the traditional ownership of songs via download or through the purchase of CD’s” said Jonathan Kendrick, Chairman and CEO of ROK “but rather in what will become an ever-increasingly popular trend of ‘renting’ vast libraries of music from which listeners will be able to stream exactly the genre of music they want, on-demand, whenever and wherever they are through a variety of media, including the internet and mobile phones. We are working on several business models for the on-demand music streaming services we are developing with AMSi, to include advertising-funded and free-from-advertising subscription models, enabling people to have access to a massive library of music of all genres, anytime they wish and irrespective of their spending power.”
“We are thrilled to be working with ROK on this incredibly exciting initiative in mobile/web converged music delivery” said Ed Seeger, Chairman of AMSi “as, together, we have the technology, the experience and the ability to build a new model for music delivery”.
What we think?
Given that I’m listening to last.fm right now, it would be strange for me to disapprove of this service. There is a huge lack of detail in this release, including anything like potential prices for the service or if they have an labels on board yet. But ROK has a solid track record for good mobile entertainment services, so I’ll be keeping an eye on this service.
Cian:
Why not give the AMSi music site a whirl ? It’s http://www.theradio.com , I think you’ll see why ROK and AMSi are teaming up , AMSi has the content and ROK has the mobile connections in Europe.