StrongMail to enhance its cross-channel capabilities via integration with Velti’s technology platform for mobile campaigns and two-way messaging
May 23rd 2012 StrongMail, a leading provider of digital marketing solutions for email, mobile and social media engagement, have announced a strategic partnership with Velti, the leading global provider of mobile marketing and advertising technology. As part of the partnership, StrongMail will enhance its cross-channel capabilities by integrating Velti’s advanced mobile marketing platform into Message Studio, StrongMail’s flagship campaign management solution. According to a StrongMail Mobile Marketing Survey also just announced, 45 per cent of businesses are leveraging mobile as a marketing channel, and 70 per cent of businesses expect to see their mobile marketing budgets increase in the next year.
With only 27 per cent of businesses currently leveraging mobile messaging in cross-channel communications, there is an opportunity for businesses to adopt this tactic to increase customer satisfaction and revenue and StrongMail’s partnership with Velti will enable marketers to implement successful, integrated programs quickly and easily.
“Today’s consumers want brands to communicate with them on their terms and via their preferred channels, and we can now make it easier than ever for marketers to meet these expectations via our Velti partnership,” said Scott Ollivier, vice president of products at StrongMail.
“Whether email, mobile or social media, StrongMail is empowering marketers to engage customers in meaningful cross-channel conversations that foster customer loyalty over the long-term.”
“Marketers are beginning to realize mobile¹s ability to drive meaningful
interactions with consumers,” said Amit Chaturvedi, General Manager, Media & Technology Solutions at Velti. “Velti ensures that marketers entering the mobile channel are driving real results through established best practices and vertical-specific campaign templates via the mGage platform. We look forward to helping StrongMail take advantage of this unique opportunity by expanding their mobile offerings.”
Velti is the leading global provider of mobile marketing and advertising
technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. The Velti platform, called Velti mGage, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel.
About StrongMail Systems
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world’s largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing.