SurfKitchen ODP for Cincinnati Bell Wireless
SurfKitchen, has announced that it has been selected by Cincinnati Bell Wireless (CBW) to support CBW’s new mobile data services portal, MyPhone. Using SurfKitchen’s ODP platform, CBW’s MyPhone will greatly enhance mobile data delivery and consumption by providing a simple and compelling user experience.
SurfKitchen will power CBW’s new MyPhone portal, delivering a fully branded user experience incorporating digital content, information services and native handset features on a single, intuitive and visually engaging interface. To be unveiled later this week, MyPhone will let subscribers enjoy easier and faster access to relevant and fresh mobile content and premium SMS services. MyPhone will also provide an advertising platform for Cincinnati Bell to promote its portfolio of communication services such as its consumer broadband service, ZoomTown.
From the press release
“We wanted to bring our mobile data services to life through an enhanced and engaging user experience,” said Eric Schimpf, general manager of Consumer Wireless for Cincinnati Bell. “SurfKitchen’s proven results with carriers across the world made it the perfect choice. Their experience and insight has changed the way we look at delivering mobile content services, and we can’t wait for our customers to get their hands on MyPhone.”
What We think?
Yikes. I am surprised that this is SurfKitchen’s first even launch in the US – but it should threaten US based ODP companies such as Action Engine and NellyMoser.
I am meeting SurfKitchen next week at CTIA and will report back after a demo.
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