Rating: Facebook trails Google badly in Vietnam
It’s a common view that the crux of the mobile web is to empower people and a recent survey by Opera, the mobile web browser specialist, has found that it is now empowering more and more females. In the last two years, the percentage of women on the mobile web has risen 575 per cent. Buried in the same report are figures about Google and Facebook’s popularity in South East Asia.
“Seeing more women on the mobile Web is important to ensuring the mobile Web remains the rich tapestry of ideas it is,” commented Jon von Tetzchner, Opera Software’s co-founder.
The USA could manage only 35.6 per cent followed by Russia with 32.4 per cent and good old Blighty (the United Kingdom) came fifth with 31.5 per cent.
Perhaps the biggest shock is that India has the fewest female users 4.0 per cent, followed by Nigeria with 5.4 per cent. Also the survey reveals that only 11.6 per cent of Chinese women are on the mobile web. So there’s another huge opportunity.
These trends are, however, based on the 62.3 million active users of Opera’s Mini browser. Those users viewed over 29.6 billion pages in July 2010.
The amount of traffic that Opera has been generating for mobile network operators is also impressive – over 445 million MB of data worldwide.
The Opera Mini browswer compresses data by up to 9o per cent so if this data had been uncompressed, that would have meant that Opera Mini users would have viewed over 4.1 petabytes of data in July.
How about the big content providers – Google and Facebook? Well in Thailand and Laos, Google is Numero Uno with hi5 next and then Facebook in third place.
Conversely in Vietnam Facebook is not in the top 10 list at all. So it’s got some catching up to do.
If you want to do some mobile web data mining of your own the full report is available on Opera’s web site here.