Rating: Shame now Broadband is a fixed LTE based network
Those living in areas of Swindon and Reading can stick the two proverbial fingers up to those living in London, Birmingham, Bristol, Cardiff. Come to think of it, those living in the Borough of Southwark can do the same to the rest of Londoners. Because they are going to get 4G before EE formally launches its own 4G service on October 30th  as we reported here. That’s because now Broadband, a service provided by UK Broadband, says its 4G wireless broadband service is now available to buy for residents and businesses in the above-mentioned areas. The difference is that now Broadband is a fixed, wireless, 4G LTE network, not a truly mobile one like the as yet unnamed service to be offered by EE.Nonetheless, now Broadband offers ‘superfast’ broadband via a router, thereby providing a flexible alternative to a fixed broadband connection.
Plus there are no long-term contracts and no need for a phone line or cable connexion (unlike fixed broadband)/
now Broadband’s CEO, Nicholas James, commented, “We are really excited to offer residents and businesses in these areas a unique opportunity to enjoy 4G speeds using our wireless networks.”
He added, “Wireless broadband provides a low-cost, reliable second connexion as well as providing significant additional internet capacity to the business community.”
now Broadband is offering a range of packages tailored for home and business needs.
To discover if the now Broadband service operates in your area just enter a postcode into the coverage checker on the company’s web site here.
UK Broadband (UKB), claims to be the holder of the largest commercial radio spectrum portfolio in the UK including 124MHz of 4G LTE spectrum in international LTE bands 42 and 43.
It is a wholly owned subsidiary of Hong Kong based PCCW Limited.
Although the service is fixed, UKB can still claim to be the first wireless network operator in the UK to deploy 4G LTE networks.