Swisscom expands its sport and news offering for mobiles
Swisscom is launching its new “News and Sport” service on 1 October. In addition to the existing “SF Tagesschau 100 Sekunden” offering, this is to include a weather report and sports flash in German and French. With “SF Meteo 60 Sekunden”, Swisscom is bringing one of the most-watched programmes in Switzerland to the mobile phone, in collaboration with Swiss television (SF), the French-Swiss channel (TSR) and Transmedia Communications SA. The organisers of the new “News & Meteo” package is Transmedia, a company headquartered in Geneva in which Swisscom holds a 35% stake.
The weather service in mobile-phone format offers all the important weather forecasts and will be updated four times a day. The new sports flash is to be launched in partnership with Teleclub and will inform customers about all the important results and events from the world of sport three times a day. The new service rounds off the “SF Tagesschau 100 Sekunden” offering launched in 2006 and now boasting some 40,000 subscribers.
Customers can use “News and Sport” for CHF 2 a day or CHF 9 a month. The new “News and Sport” service will be activated automatically and free of charge for existing subscribers to “Tagesschau 100 Sekunden”. All Swisscom customers with a UMTS or EDGE enabled handset can use this service.
What we think?
After all the creativity in mobile what sells? What gets 40K subscribers? The meat and two veg types of mobile services (the boring ones) weather, news, sport - remain the most popular.
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