Swisscom Mobile introduces ad-supported music videos
Rating: 21st century jukebox
By Annie Turner
Swisscom Mobile has launched an ad-enabled mobile music video service through its Vodafone live! portal, offering customers an extended choice of music from the biggest names in music to local artists and rising stars at a discounted price.
This is the second phase of Swisscom Mobile’s pilot programme in mobile advertising, which is being carried out in collaboration with Ad Infuse and Minick, developers of personalised mobile advertising and video streaming solutions respectively.
In June, they introduced Switzerland’s first ad-supported video service, which freed customers from paying for streaming video on their mobile devices. The pilot programme initially focused on comedy and has now been extended to music.
It will be interesting to see how this goes as it seems subscription-based music services haven’t caught on. Music and other streamed content could prove to be a lucrative niche for advertisers and a context in which advertising is less resisted than many others.
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