Sybase becomes worlds largest MMS interoperability provider

by: admin Wednesday, July 9th, 2008

Sybase, a leading provider of enterprise infrastructure and mobile software provider has acquired Cable & Wireless’s international inter-operator MMS Hubbing Service.

Sybase says that the acquisition makes it the the world’s largest International MMS interoperability provider with direct peering agreements with 40 customers and reach to over 250 mobile operators. The purchase, for an undisclosed amount also makes Sybase the largest GRX (GPRS Roaming Exchange) provider with 73 direct operator customers and with 17 peering agreements, the GRX reach extends to almost 500 mobile operators.

A GRX (GPRS Roaming Exchange) network is a centralized IP routing network for mobile operators that enables their subscribers to roam across multiple operators and still access their home network data services (such as wireless email, WAP browsing, MMS, SMS, etc.)

“Messaging is the convergent platform for enterprise applications and a core part of our Unwired Enterprise strategy. Now, Enterprises will be able to offer their customers access to all types of information anytime, anywhere, across any carrier network through a single platform only offered by Sybase,” said John Chen, chairman, CEO, and president of Sybase.

The MMS Hub and the management of the Mobile Data Roaming Service will be integrated into Sybase 365, a wholly-owned subsidiary of Sybase led by Marty Beard.

“This agreement solidifies Sybase’s current and future leadership in global messaging reach for SMS, MMS and Data Roaming Services (GRX),” said Marty Beard, president, Sybase 365. “We now have the strategic ability to adapt and grow services as the mobile ecosystem migrates to an increasingly multimedia/IP-based infrastructure. This is part of our continued commitment to add value to our operator and enterprise customers.”

As part of the deal, Sybase also gains exclusive worldwide rights to market and sell Cable&Wireless mobile data roaming services.

Source: cellular-news/Sybase