Symbian evolves with utterly predictable new bells and whistles
Rating: from simian to symbian
By Tony Alton
Symbian announced groundbreaking new features yesterday at the yearly bun fight that is the Smartphone Show, although i cant help feeling that the features are nothing more revolutionary than a software update to give them something to announce at the show. The company have jumped on the two most frequently passing bandwagons in the mobile world (rich media and mobile broadband) and slightly tweaked the OS to improve handling of these. They then visited the marketing dept to give these updates ‘creative’ new names,Freeway and Screenplay, peppered the announcement with excitable descriptions (ground-breaking, dramatic enhancements, seamless etc etc etc) and then bunged it out to see if it would stick.
Maybe i am just suffering from marketing fatigue, and maybe its
something i need to see working to really appreciate it, but it seems ’so what’ to me. What would be more ground-breaking is if they pushed out some more affordable smart-phones for the mass market.
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