T-Mobile’s Internet, Mobile Sharing, AOL’s new mobile search, Fast Search and Taptu all feature in the new Mobile Search Analyst
Rating: oh yes!
By Bena Roberts
I have just finished the copy for the Mobile Search Analyst. After one month off its been fun getting back into the flow of writing and switching styles from our “tabloid” style GoMo News back to the high brow Mobile Search Analyst. Luckily editor guru Annie Turner also keeps me on my toes!
So here is the editorial line up for next months issue (out September 1, 2007). It’s a big one and because I keep getting asked “how long” are the reports I have put the word count in brackets on the side. But I want to stress it’s not the quantity it’s the quality. We are proving popular because we focus on the competitive nature of the market and offer insight on how to succeed.
Features
T-Mobile’s Mobile Internet (2, 126 words)
Mobile share – Is this the next essential addition to any mobile search solution? (Or is this the mobile share economy?) (1,166 words)
Does Taptu have a competitive advantage? (629 words)
AOL Mobile Search BETA – the verdict (1,010 words)
Why did Fast Search & Transfer purchase AgentArts? (992 words)
Fast Search & Transfer restructures – at last (999 words)
Mobile Acuity: A visual mobile search engine (628)
The top two articles in this issue feature two very topical subjects – mobile search engines and mobile sharing. An analysis of T-Mobile’s mobile Internet uncovers not one, not two but FIVE mobile search boxes all from different vendors. We assess the impact of this and if there is a better way of managing multiple mobile search boxes moving forward.
Mobile sharing is also the new black. It’s the hottest topic in mobile at the moment and every search engine or start-up focusing on search, discovery or personalization is adding sharing on to its list of “must haves” (e.g. Nokia and Twango). We asses why sharing is important and what the potential of mobile sharing will be in the new mobile share economy.
Interested in knowing more? Email me, Annie or Caroline.
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