T-Mobile adds banner advertising to Web ‘n’ walk with InteractiveMedia GmbH

Rating: interactive media, man

by Bena Roberts

Starting immediately advertisers can purchase banners on T-Mobile web ‘n’ walk portal in Germany. The service will be managed by InteractiveMedia CCSP GmbH a 100% daughter of Deutsche Telekom.
Position for mobile advertisers will include the start-site of Web ‘n’ walk or within themese such as Such &Find, Shopping or Erotik (erotic). All the pages and sites will be optimised for mobile and available on every Web ‘n’ walk mobile device.

What we think?
Finally Deutsche Telekom starts getting its act together. After being heavily criticised for using Google as the face of its mobile Internet sacrificing its own brand identity…. Its cleverly creating its own mobile advertising channel. InteractiveMedia isn’t the most creative of names – but it does the job. It’s also owned by DT meaning cash stays in the company and a new revenue stream is created.
Darmstadt is the new HQ of Interactive Media (also the HQ of T-Online). This is also strategic and all online advertisers will probably be bundled mobile adverts in the short term to build ad-inventory fast.