T-Mobile chat with Web ‘n’ walk Guru

Rating: where there’s a will there is a Web ‘n’ walk

by Bena Roberts

I had a chat with T-Mobile’s Head of Web ‘n’ walk today, Dario Betti. He’s a friendly Italian man and has been with the company about two years. We spoke intently on Google and T-Mobile – the relationship, the future and mobile advertising.

What is clear is that at the time we all questioned the Web ‘n’ walk strategy – but as Dario pointed out in reality after a few years of a disappointing WAP strategy: T-Mobile did actually set the Google trend. He is bullish on T-Mobile’s Web ‘n’ walk and promises some very exciting new things.

Anyway – it was also great talking to T-Mobile as it gave me a great comparative point for my forthcoming analysis on the new Vodafone live! vs the new Orange World. Vodafone’s convergence PC to mobile strategy vastly contrasts that of Orange Worlds’ personalised approach. I predict that one of these brands will have to review its strategy soon rather than later – but you will just have to read to see which one!

More as usual in The Mobile Search Analyst.

Related News:

1. T-Mobile Internet event Century Club London celebrating Web ‘n’ walk
2. CeBIT: T-Mobile touts MyFaves and Web ‘n’ walk success
3. T-Mobile launches Web ‘n’ walk 3.0
4. iPhone Germany – Web ‘n’ walk mobile search home page
5. T-Mobile Internet 2.0 – Web ‘n’ walk