T-Mobile launches new dual download Mobile Jukebox service

Rating: rockin, baby

I remember when Mobile Jukebox was first launched a few years ago on one mobile device. No its been re-launched on 30 devices and the price has gone down to GBP 1.

From the press release
Damien Byrne, Head of Entertainment at T-Mobile said: “We want anyone who has a mobile phone to be able to be able to access music the moment they want to, 24/7. So we created Mobile Jukebox, the music service that never sleeps for people to use whenever they want to, on the kind of handset they like, at one simple, fair price.

“We want to make it as simple as possible and great value, so we have made every track £1, and charge it to the customer’s mobile phone bill. We’ve also worked hard with handset manufacturers to make it easy to access music on phones. So we’ve got ‘hard keys’ and menu keys on certain models that offer one-click access to music on the go.”

What we think
As time moves on mobile operators get more aware and all the mistakes that T-Mobile made with the initial Mobile Jukebox launched have been zapped. The service is available on a wealth of devices regardless of technology and there is even a special offer for any five tracks for free to new customers. This is a great incentive for fun loving consumers.

What we really like about this is that its a t-zones service. Yes, t-zones remember that portal. Perhaps its time for T-Mobile to give t-zones a new lease of life alongside Jukebox add a white label mobile search provider and start making some real money from own branded services or digital content such as Mobile Jukebox.

The technology powering the service is provided by Openwave company Musiwave.

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