Rating: We were impressed with FluCamp’s graphics
Every weekend GoMobile News carries out arbitrary testing of the 2D/QR barcodes we encounter in real life. Our research is sometimes flawed but at least we bother to investigate how QR codes function in the real world. This time we ran into a campaign from FluCamp which worked well but wasn’t entirely mobile-friendly. We also discovered 2D barcodes buried on the pages of UK bikers’ publication, Motorcycle News (MCN). There codes proved exceedingly difficult to scan in. Continue reading →
Rating: Most mobile campaigns link to video
A survey of the Top 100 US magazines (by circulation) carried out by Nellymoser has found that the use of some kind of 2D barcode is almost universal. The percentage of magazines with at least one such code went from 78 per cent in Q1 2011 to 99 per cent in Q1 2012. Marketers overwhelmingly favoured QR codes over other types of 2D codes with a share of over 80 per cent. Significantly, Microsoft Tag held a 14 per cent share with other types of codes (SpyderLynk SnapTag, Digimarc watermark) having only a 6 per cent market share. GoMobile News is unsure if Microsoft would have such a share globally. Interestingly most codes pointed to a video of some kind. Continue reading →
Posted in Microsoft, Mobile Ad&Mktg, Mobile barcodes
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Tagged 2D Barcodes, Digimarc, Microsoft, nellymoser, QR codes, Roger Matus, SnapTag, SpyderLynk, tag, watermark
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Rating: Results of study for Scanbuy amongst US marketers
A quantitative study amongst US marketers across a wide range of industries has shown that 86 per cent of key decision makers in the USA plan to use 2D barcode technology in the future, whilst 50 per cent of are already using 2D barcodes as a part of their overall marketing strategy. This survey was conducted through uSamp’s SurveyBuilder platform which includes an audience of over five million panellists worldwide. Representing more than 100 marketers from both large and small businesses in industries such as healthcare, retail and entertainment, the study illustrates high awareness and adoption of 2D barcodes. The study reveals new data from the marketer’s perspective that can be used to gain a better understanding of current adoption rates, and how campaigns are being implemented and assessed. Continue reading →
We’ve reported on Canadian mobile barcode company Mobio many times here on GoMo News, and with good reason. It does great work connecting people to charities quickly and easily through barcodes – and today it has announced a deal with the Children’s Miracle Network (CMN) to support hospitals that save and improve the lives of children. Continue reading →
Posted in Mobile barcodes, mobile money, mobile news
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Tagged 2D Barcodes, barcodes, charity, children's miracle network, mobile barcode, Mobile barcodes, mobile donations, mobile money, mobio
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When two former heads of the MMA take positions as interim CEO’s of competing mobile barcode companies NeoMedia and Scanbuy, it might seem to be a coincidence. The departure of Iain McCready at CTIA this year makes it seem like happenstance; but, no, this was a tactical and calculated part of strategy for both companies. Continue reading →
Earlier this year, after disaster struck Haiti, something interesting happened in the mobile industry. For the first time, mass attention was brought to the idea that mobile phones could be used to send money to charities. Canadian company Mobio claims that using mobile barcodes to donate to charity has a lot of advantages over using SMS, and has just launching a major QR Code campaign across Vancouver with Union Gospel Mission. Continue reading →
Posted in Mobile applications, Mobile barcodes, mobile money, mobile news
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Tagged 2D Barcodes, Christmas, mobile, Mobile barcodes, mobile charity, mobio, QR codes, union gospel mission
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Rating: No extras required to redeem them unlike 2D barcodes
A Danish company, ScreenTicket, claims to have landed leading brand, McDonald’s, with its intelligent mobile coupon technology. The company argues that these graphical coupons – which are redeemed over the mobile web – are an easy upgrade for those operating raw text based SMS vouchering systems. A big advantage over rival systems such as 2D barcodes is that the company’s ‘On Device Verification’ technology makes it possible to redeem coupons and tickets without the use of external hardware, such as scanners. Continue reading →
NeoMedia, one of the major IP holders in the mobile barcoding world, is undergoing a change in leadership today. Iain McCready has been CEO of the company during a controversial period, and has announced he will step down from the position to pursue other interests. Current NeoMedia Board member and acting CMO Laura Marriot will be taking over the position. Continue reading →
Mobile barcodes are beginning to creep their way onto television. The most famous example at the moment is probably FOX CODES – QR Codes displayed by Fox Networks during programming to give smartphone owners a way to access further content. But some have reported that these codes can flash on the screen so fast you need to rewind and pause to get a good look at them. A recently posted YouTube video shows that the Weather Channel may have a better handle on how to use QR Codes. Continue reading →
NeoMedia is one of the major patent holders in the field of mobile barcodes, and it has been no stranger to controversy over the years. In response to requests from GoMo News readers, NeoMedia CEO Iain McCready answered some questions about licensing and shareholder concerns. Continue reading →
Buongiorno is a huge, multinational creator of content for mobile – and it has a strong presence in mobile marketing thanks to its B! Digital division. Today it announces that it will be offering mobile barcode options to all future clients – in a deal with NeoMedia. Continue reading →
Posted in Mobile Ad&Mktg, Mobile Marketing, Mobile barcodes, mobile news
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Tagged 2D Barcodes, advertising, b digital, barcodes, buongiorno, marketing, mobile, mobile advertising, Mobile barcodes, Mobile Marketing, Neomedia
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Music magazine Revolver is trying something different this month. The July 27th issue of the bi-monthly magazine is a special collector’s issue, dedicated to popular American metal band Avenged Sevenfold – and to make it really special, Revolver has teamed up with QMCODES to integrate mobile barcodes throughout the magazine. Continue reading →
Posted in Mobile Ad&Mktg, Mobile Content, Mobile Marketing, Mobile Music, Mobile barcodes, mobile news
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Tagged 2D Barcodes, avenged sevenfold, barcodes, mobile advertising, Mobile barcodes, Mobile Marketing, Mobile Music, Music, QMCodes, revolver
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Now, you wouldn’t ask a bald man on advice on buying a hairbrush would you? I should know as I am currently as bald as bald can be. But, you would ask Essence magazine Editors what is the best Afro style and what hair is “hot” at the moment.
That is why this new digital extension campaign from essence.com hits the sweet spot. From October 2010 the magazine is going barcode and mobile crazy. Continue reading →
Rating: majority use 2D barcodes
Counting some of the UK’s biggest nightclub and event organisers as customers, Trinity Mobile claims to be the largest supplier of mobile ticketing for the UK’s nightclub and music festival sector. A breakdown of these figures for GoMo Mews reveals that the majority of tickets used 2D barcodes. Continue reading →
Rating: Of course Neomedia has IP in both areas, McCready admits
The biggest thing currently holding back the 2D barcode industry is a lack of education, says Iain McCready, CEO with NeoMedia. Which is why he welcomes big industry players such as Google and Facebook getting in on the act, because overnight they’ll make millions ‘barcode-aware’. Continue reading →
