Mojiva adds NBC local, Star Tribune, iSports and HotStop to new premium brands mobile marketing network

Mojiva has launched a Premium Mobile Marketing Network.

What does this mean?
Basically Mojiva now offers users the ability target mobile publishers via its ad network. This means that users simply don’t place ads based on location or keyword –but also on particular mobile sites. This means that consumers can target their ad campaigns and get the [...]

Mobile Advertising platform ZESTADZ expands globally

ZestADZ the Indian based mobile advertising network (from mobile-worx) has expanded its ad network to the US, Europe, South Africa and Indonesia.

The company was originally only focused in Asia but is now global.
From the press release
“This is the next stage of growth for our company. We intend to capture a significant share of the market [...]

Greystripe offers ad network API to iPhone games/application developers

Yes I know I know its iPhone day and we hope to hear from one of our intrepid contributors, Hi Darla!, as she gets to grips with being iReady!,
but we are also aware that for you our readers, monetising the 2nd iPhone release through applications and services is a new business opportunity for some [...]

AdMob, TapTap and now (wait for it) Analytics

First we have AdMob  one very big ad network.
Two we have TapTap its attempt at mobile search and a place to deliver its own AdMob adverts.
Then we had some deal with M:Metrics for analytics.
Now we have AdMob Analytics.

Hmmmm.
From the press release:
AdMob Analytics will offer businesses a free, simple solution to maximize commerce, advertising and content [...]

BuzzCity Mobile Advertising Index reports huge growth of the mobile Internet in the Middle East

The BuzzCity myGamma Global Mobile Advertising Index which highlight the growth of the myGamma mobile social network reports
“surprise growth for demand of its service in Egypt and Saudi Arabia which will surprise both the global mobile community and digital advertising industries. It is likely the growth is directly linked with changes in mobile operator business [...]

MWC: Patrick Parodi Amobee on in-network vs the rest of the world

Now the one thing that I love about Patrick Parodi is that he is a real charmer. So the moment we sat down he said, “Bena I would like to introduce you to Gerado Lara our new Director of Marketing at Amobee”.  We said our hellos and just before I was going to jump on [...]

MWC: Pitch to GoMo News on mobile advertising with CEO Rapid Mobile Media Jeremy Copp

OK, so Jeremy gave me a demo of a WAP site he built for a UK newspaper and described how the company is moving focus or building focus from gambling to advertising.

Rapid Mobile has created a white label mobile advertising network which it is pushing via revenue share to brands and business in mobile.

Well [...]

Mobile News for Leaders