Free business SMS from Salient Mobility gets its legs from ad-insertion

Salient Mobility announced today that it’s SMS serving platform is being offered to enterprise users for free. The new version of the EcoTextSmart service includes the ever-more-popular ad-insertion option, where empty space at the end of the message is filled with an ad. Except in this case, Salient enforces a 35-character empty space so that [...]

Bye-bye Blyk: the ad-supported mobile operator closes shop

 THIS POST HAS BEEN UPDATED SEE: http://www.gomonews.com/the-blyk-saga-updated/
As early as last week, I heard the the praises of mobile operator Blyk being sung at a mobile advertising conference in London. The Blyk model of offering real incentives, like free SMS and voice minutes, to customers in return for advertising was seen as a method with real [...]

Local TV broadcaster goes to ad-supported applications to boost mobile presence

LIN TV Corporation today announced an agreement with News Over Wireless (NOW) to manage and expand it’s content for mobile devices. LIN TV operates 27 TV stations in the US, along with an on-line broadcast service, and claims to have 5 million impressions per month for it’s current mobile content.  NOW specialises in subscription and [...]

Mobile News for Leaders