Mobile Advertsing: Velti revenue up on Telefonica deal

An interesting article in Reuters today about Velti made me take a closer look at the company and create a quick SWOT analysis (see below).

Ad Infuse chosen by Orange for Mobile Advertising

Ad Infuse has announced that Orange has selected the company’s adInMotion platform to enable mobile advertising to Orange countries. The initial launch will deploy Ad Infuse Technology in several countries in Europe, providing mobile advertising capabilities to Orange Advertising Customers through a centralized ad serving solution.

 
Advertisers and Publishers will benefit from a complete and integrated [...]

Sky to develop mobile advertising framework with Ad Infuse

Sky is deploying Ad Infuse’s adInMotion platform to initially enable display advertising across Sky’s mobile content for users on any mobile device.

With a range of mobile sites and services which reach millions of unique users each month, Sky is seeking to provide advertisers with the opportunity to target this highly engaged audience across its leading [...]

Mobile Advertising AdInfuse and Strongbow with David Staas VP Marketing

Great fun interview with David Staas from Mobile Advertising company AdInfuse (I originally thought was only in-gaming ads… but isn’t!).

 

Mobile News for Leaders