Axe and Greystripe launch mobile advertising game on iPhone

Both Axe (or Lynx, depending where you are) and Greystripe have a long history of mobile game campaigns. Axe was an early adopter of mobile advertising with its range of mobile applications (check our video here). The latest release is a skateboarding tie-in game for the iPhone.

More mobile advertising and gaming, as Unilever teams with EA Mobile

Directly after yesterdays Nissan announcement EA Mobile and Unilever are teaming up to push both mobile advertising and mobile gaming. EA has provided Unilever with a selection of mobile games that it can give away for free with Pot Noodles. Hmmmm… I actually want some Pot Noodles now.

Nissan launches mobile advertising game with Double Fusion and Coresoft

Mobile advertiser Double Fusion has announced that it has helped create an advergame for Nissan. The car manufacturer is including the game as a branch of it’s advertising campaign for new car, cube(R).

Mobile advertising and mobile gaming combine for BMW Z4

Artificial Life launched it’s new mobile game for iPhone today. The BMW Z4 Experience gaming application is an advergame -  a mobile game specifically created to advertise a brand or product. In this case, it’s a collection of four mini-games dedicated to the new BMW Z4 Roadster.

Four different games let you experience something of the [...]

China Telecom announces 3G mobile gaming portal

Artificial Life announced today that China Telecom has chosen it to create 3G gaming portal. The Chinese Telco recently obtained a 3G license, after the Chinese Government awarded three long-awaited licenses.

The 3G portal Artificial Life will be creating will concentrate on premium gaming services. It will be responsible for development, implementation and maintenance, as well [...]

Mobile In-Ad Mobile Gaming company Unkasoft uses Microsoft AD Server Atlas for GameSpace Project

Earlier this week, the small yet dynamic Spanish mobile gaming business Unkasoft – that I have followed since they launched – announced a partnership with Microsoft for mobile advertising.

What is the deal?
Microsoft’s Atlas will be used for Unkasoft’s GameSpace mobile portal.
 
Instead of just re-writing the press release I twittered Juan Antonio Munoz-Gallego Co-Founder of UnKasoft [...]

Unkasoft Advergaming

I met with Unkasoft’s Juan Antonio Munoz-Gallego last week and once again he completely impressed me. I know its a plug -but this company rocks! Check out the video, I ran a GoMo advergaming campaign with them in February with amazing results.

Greystripe offers mobile games from Sega

Last time I wrote about Greystripe at CTIA one person at a mobile gaming company called me and said, “please get me on Greystripe”.

I asked them what they meant? He said, I want to have my ads in Greystripe portals. I then called him and explained the Greystripe partner model and what AdWRAP was.
After that, I thought [...]

Mobile Advertising click through rates of 500%? Give me strength

I have had enough of this mobile advertising BS. Here I am having a go at Blyk for claiming 29% click through rate when some Nordic advergaming company is pushing CTR of over 500%.
Oh dear, does something smell funny?

Yes.
The stink is coming form DIDMO.
DIDMO – I had never heard of them, but apparently they have [...]

Mobile News for Leaders