Tag Archives: advertising
Location-based advertising engagement skyrockets for rich media mobile ads
Celtra’s Q3 Mobile Rich Media Monitor report reveals telling new trends in mobile rich media advertising
Press release
December 13th 2012. Engagement rates for location-based features in rich media mobile ads nearly doubled in Q3 2012 (185 per cent growth) according to new findings from Celtra‘s quarterly Mobile Rich Media Monitor report. Overall, engagement rates for rich media mobile advertisements continue to show steady, quarter-over-quarter growth. In Q3, the average ad engagement rate was 13.7 per cent, nearly a one per cent increase over Q2. Continue reading
UK watchdog probes legality of multi-platform ad tracking software
Wants to be sure web users ID’s are kept anonymous
Britain’s Information Commissioner is examining whether a US company whose technology lets advertisers track users from one device to another should be allowed to operate in the country. Californian-based Drawbridge already claims to have a database of 200 million users whose profiles come from analysing ‘cookies’, following trails of clicks and indicating the likelihood of whether they emanate from a single person. Continue reading
Guest Post: Facebook Ads vs Google PPC for B2B Internet marketing
by Tony Evans – a freelance web designer
The ever-growing business of Internet advertising has been the craze for most business nowadays. Almost all businesses today have their own websites and blogs to market their services or products to their customers. In this article, I will compare Facebook’s way of advertising against the traditional PPC of Google in a B2B context. Continue reading
Posted in Facebook, Mobile Ad&Mktg, google
Tagged advertising, B2B, Facebook, google, ppc
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V 2.0 of Adfonic SDK for iOS and Android released
Rating: Incorporates alternatives to Apple’s phased out UDID
Adfonic has announced the availability of version 2.0 for iOS and Android of the Adfonic SDK. The company claims that its SDK Version 2.0 increases revenue opportunities for mobile app developers. Paul Childs, CMO with Adfonic, commented, “Rich media is changing the game for advertisers and creating huge demand and the opportunity is now here for developers to see a significant uplift in earnings as a result.” By integrating the new SDK, developers can access a wide range of advanced mobile advertising campaigns including video and rich media, which can deliver significantly higher eCPMs for developers. Continue reading
Posted in Apple, Mobile Ad&Mktg, android, iOS, mobile developers
Tagged adfonic, advertising, android, Apple, IAB, iOS, MRAID, ODIN-1, OpenUDID, Paul Childs, SDK, UDID, wes biggs
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Mobile Marketing Roundup: App monetization, prestige brands and more…
Here’s your Wednesday round-up of the hottest mobile marketing stories from across the globe.
In this edition we look at the need for prestige brands to ‘get’ mobile; app monetization and more… Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing
Tagged advertising, android, marketing, mobile, mobile advertising, mobile app, mobile internet, Mobile Marketing
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Mobile Marketing Roundup: Mobile driving email marketing, Oscars and more…
Here’s your Tuesday round-up of the hottest mobile marketing stories from across the globe.
In this edition we look at how the Oscars are driving demand for mobile content, Motricity’s new president of mobile marketing, mobile and social industry growth in the UK and more… Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing
Tagged advertising, mobile, mobile advertising, mobile app, Mobile Marketing
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VeriFone Reimagines Retail and Powers the Future Shopping Experience
VeriFone Systems, Inc. has revealed its next generation payment solutions and invites retailers to reimagine interaction, mobility, security and globalization. (www.verifone.com)
New solutions introduced today expand VeriFone’s market-leading point-of-sale business with new multimedia, mobile technology, payment paradigms and cloud-based services that simplify and enhance the retail experience.
“Retailers hunger for new, more meaningful and profitable ways to [...]
Posted in mobile news
Tagged advertising, android, App, GlobalBay, gomonews, marketing, NFC, payment, pin, POS, verifone
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Mobile Marketing Roundup: Seasons Greetings, Android taking the lead and more…
Here’s your Tuesday round-up of the hottest mobile marketing stories from across the globe.
The holiday season is fast approaching for many so for this edition we’re looking at making the most of mobile marketing during the lead up; Android taking the mobile ad lead; further growth in Asia and more… Continue reading
Mobile Marketing Roundup: Yume & Brightroll, 3G streaming TV in South Africa and more…
Here’s your Wednesday round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at funding successes for YuMe and Brightroll; 3G streaming mobile TV in South Africa; Recruiters and the poor and more… Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing
Tagged advertising, application, brightroll, mobile, Mobile Marketing, MTN, Yume
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Wapple teams up Google to mobilise advertisers with GoMo
Rating: That’s a Google initiative not us
They’ve nicked our name. We suppose we should be flattered that Google has decided to call its latest advertising initiative – ‘GoMo’. Well, the leading search engine company’s idea is to help existing web site owners to make their properties appear more mobile-friendly. So it hit upon the wheeze of calling this GoMo because that stands for ‘go mobile’. Um, we had already worked that one out. Anyway, our old mate Wapple has announced that it is teaming up with Google over the whole GoMo offering. Through GoMo, advertisers will be able to use Wapple’s technology and services to ensure their mobile campaigns have the widest reach of mobile consumers. Which is exactly what Google wants to do. Continue reading
Posted in Mobile Ad&Mktg, google
Tagged advertising, gomo, google, Rich Holdsworth, wapple
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Mobile Posse’s home screen mobile ad platform continues to grow
Rating: Mobile Posse now generates 750+ million monthly impressions
The US-centric service, Mobile Posse, has just announced that it has reached a userbase of over eight million mobile consumers a month. Mobile Posse now generates 750 million plus monthly impressions via its home screen messaging. Unusually, only 25 per cent of its users have smartphones but they all have opted in. Better still, the service continues to achieve click-through rates in the double digits. Jon Jackson, CEO with Mobile Posse, commented,”Our services continue to experience extraordinary growth. We’re excited to continue providing valuable offers and relevant information to the now eight million mobile consumers who look forward to receiving content from Mobile Posse every day.” Mobile Posse has been able to announce that U.S. Cellular became the latest mobile operator to leverage the company’s platform bringing the service to its subscriber base of over six million. Continue reading
Posted in Mobile Ad&Mktg, Mobile Messaging, Mobile Operators
Tagged advertising, home screen, Jon Jackson, mobile posse, U.S. Cellular
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InMobi acquires HTML5 specialist – Sprout
Rating: Former rival wil stay independent
Claiming to be the world’s largest independent mobile advertising network, InMobi has announced the acquisition of a former rival outfit, Sprout. The deal will enable InMobi to bring HTML5 rich media mobile ads to consumers in over 165 countries. InMobi claims Sprout’s technology solves the complexity of mobile rich media planning, creation, distribution, and measurement for brands and agencies on a worldwide basis. “InMobi’s commitment to an open and independent Sprout made them the clear choice for us. We will continue to work with all existing partners, including competitive ad networks, globally,” Carnet Williams, CEO with Sprout, explained. Continue reading
Posted in Mobile Ad&Mktg, Mobile Agencies
Tagged advertising, Ajit Nazre, Carnet Williams, HTML5, inmobi, Kleiner Perkins Caufield & Byers, Naveen Tewari, sprout
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