Tag Archives: adwhirl

Mobile advertiser Greystripe now serves on AdWhirl

Today, mobile advertiser Greystripe has announced it will be serving ads through AdWhirl. But this seemingly simple deal is actually at the center of a tangle of red tape, bans and suspended swords. One of the biggest remaining independent mobile ad networks in the world, Greystripe has generated a lot of success this year by serving existing Flash ads as HTML5 onto the iPhone and iPad. Now those ads will be able to appear on every publishing platform served by AdWhirl – which was bought by major iAds competitor AdMob at the end of last year. And it gets better. Continue reading

Posted in Apple, Mobile Ad&Mktg, Mobile Marketing, admob, google, iphone, mobile news | Tagged , , , , , , , , , , | 3 Comments

AdMob mobile advertising update could really be about soothing regulators

google-admobThere was a very interesting post on the AdMob blog last night. Eight months ago, it bought out mobile advertising mediation provider AdWhirl (shortly after blocking it from the AdMob network). Since then, it has been putting that acquisition to good use. And now it has announced that application developers will be able to place ads from an unlimited number of networks in their applications. Why? Continue reading

Posted in Mobile Ad&Mktg, Mobile applications, admob, mobile news | Tagged , , , , , , , , , | 3 Comments

AdMob has bought competitor Adwhirl amidst a tale of schoolyard shenanigans

kidsfight

What does AdWhirl know about developers and mobile sites that AdMob doesn’t? It seems that it must know something as in a weird twist to the tale; AdMob has bought the very rival (only weeks ago) it was “banning” from its operations. Continue reading

Posted in Featured, Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, admob, mobile news | Tagged , , , , | 2 Comments

Mdotm: iphone application monetisation and promotion

mdotm

Mdotm got mentioned in an AdWhirl email and I decided to check the company out. Continue reading

Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Web, Mobile applications, admob, iphone | Tagged , , , , , | Leave a comment

Mobwhirlgate: The AdWhirl plus AdMob saga continues

AdWhirl AdMob Saga

As an AdWhirl user I got an email from the founders mentioning that AdWhirl is no longer allowed to have any visibility into AdMob’s library for ad cycling and or eCPM optimisation. Continue reading

Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, Mobile Web, Mobile applications, google, iphone | Tagged , , , , , | Leave a comment

AdMob to no longer serve ads to iPhone applications that use a network mediation layer

admob-mediation-layer
There is a very strange blog post over on the AdMob blog. Continue reading

Posted in Featured, Mobile Ad&Mktg, Mobile Agencies, Mobile Messaging, Mobile Web, Mobile applications, admob, mobile news | Tagged , , , , | 2 Comments

Mobile Advertising news update!

ringleaderHere’s two news pieces that caught our attention during the week: Ringleader Digital is teaming up with Useful Networks for a new location-based mobile advertising service; and iPhone advertiser AdWhirl has announced it’s new SDK for all OS versions from 2 to 3. Continue reading

Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, Mobile OS, Mobile Web, iphone, mobile news | Tagged , , , , , , , , , , , | Leave a comment

AdWhirl boasts 200 million ads on its Ad Platform for iPhone developers – GoMo News checks it out

When this PR from AdWhirl hit my inbox yesterday, I thought, good grief. I couldn’t believe what I was reading. Basically some newbie mobile ad network only one monthly old has served 200 million mobile advertisements.  Lies, damn lies I screamed in my head.

The press release states:  
Developers have found ad revenues increase anywhere from 30% [...]

Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, Mobile applications, mobile news | Tagged , , , , , , , , , | 1 Comment