Tag Archives: Affiliate Window

Affiliate Windows’ latest Mobile Update is gold dust

Published on Thursday, January 3rd by Tony Dennis

Rating: Releases data on which advertisers have mobile optimised sites

Some of the stats contained in the latest Mobile Update [December 2012] from Affiliate Window could prove to be gold dust for publishers and advertisers alike. Affiliate Window, which matches content publishers with advertisers, has just released its latest mobile and m-commerce figures here. They show how mobile is faring against traditional sales through the desktop. Crucially, Affiliate Window not only collects data on ‘mobile’ traffic but can break down that traffic into tablet and smartphones. In terms of smartphones, it also provides data on how the three main OS types – Apple (iOS); Android; and RIM (BlackBerry) are faring. Continue reading →

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Affiliate Window shares its mobile ad sales stats

Published on Wednesday, July 11th by Hans Cett

Rating: Some very interesting info buried in its report

Affiliate Window, which matches content publishers with advertisers, has just released its latest mobile and m-commerce figures from June [2012]. They show how mobile is faring against traditional sales through the desktop. The report shows that 12.63 per cent of Affiliate Window ‘s traffic is now mobile – that drops to 7.36 per cent if tablet traffic is removed. 8.26 per cent of all sales were through mobile devices (including tablets) or 3.32 per cent of sales if tablets are removed. Perhaps the most interesting figure is that mobile traffic is converting at 2.84 per cent. The report which you can download from here shows how that conversion rate compares by device. The iPad is by far the leader. Continue reading →

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Top 5 things to know about mobile from Affiliate Window

Published on Tuesday, December 20th by Tony Dennis

Rating: GoMo News readers should jolly well know 2 of them by now

It seems that iMedia Connection has finally convinced itself that 2011 was the Year of the Mobile Phone. We could have told you in January [2011], of course. Anyway, to celebrate this discovery, it commissioned Matt Swan, who is a client strategist with Affiliate Window to come up with his Top Five things you need to know about mobile but were afraid to ask. The list includes (in no particular order) – Mobile isn’t just one channel; incentivised traffic dominates mobile; and Use to ‘close the loop’ between online and offline. The last two things – ‘we need to develop for Android as well as iPhone’ and ‘the majority of advertisers do not have optimised mobile sites in place’ – avid readers of GoMo News will know anyway. Continue reading →

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