Reckons 5% of apps are from an aggressive ad network
Mobile security specialist, Lookout, has been analysing some 380,000 free apps to examine the privacy threats people face. It believes that approximately 50 per cent of free apps are powered by ad networks. However, it has concluded that some ad networks can be aggressive in their advertising techniques. In order to counter that threat, the company has released its mobile app advertising guidelines: – ‘A Framework for Encouraging Innovation While Protecting Privacy’, apparently. These are aimed at the ad providers and can be found here. The company claims that apps with aggressive networks have been downloaded at least 80 million times by conservative estimates. Continue reading →
