The Era of Mobile Advertising Consolidation is under way - Amobee acquires RingRing Media

Two of the biggest names in mobile advertising have become a single entity today. Amobee is an operator-focused agency - with investment and campaigns in place from some of the biggest global mobile networks. RingRing Media is a major booking and planning agency for mobile ad campaigns with a huge publishing network called the Mobile Advertising Exchange. Today, Amobee has announced that it has started the process of acquiring RingRing lock, stock and barrel.

The mobile advertising industry responds to the Apple Quattro deal

Yesterday was a hell of a day for mobile news. Google finally confirmed that, yes, the Nexus One is real and we can buy one soon - but Apple did it’s level best to draw attention away from Google by announcing it intended to buy it’s own mobile advertising company (see our report here). This has caused a flurry of comments from all corners, and here at GoMo we were contacted by mobile advertising executives who wanted us to know what they thought about it. Read on to see the industry opinion on this important deal.

Indian Mobile Advertising Company MKhoj rebrands to InMobi and starts fighting for European market share

Europe is a vital, exciting and high-value market for mobile advertising. Over the past year AdMob has strengthened its presence in the UK; BuzzCity has set up in Paris; Adfonic has launched in the UK. On top of that 3rd Screen, Nokia Ads and Yahoo are all strategically placed in London, Berlin or Hamburg to capture Europe.

Telefonica rolls out mobile advertising in Spain with Amobee Media Systems

Now, I haven’t heard from Amobee  for ages. But following on from an agreement last year, Telefonica Spain is using Amobee for mobile advertising.
From the press release:
“Telefónica is a great example of a mobile operator taking control of advertising revenues on its network and, in the process, ensuring a positive customer experience,” said Zohar Levkovitz, [...]

Vodafone and MADS? What about Amobee?

Maybe I am missing something here - so view this as a “talking out loud” article more than anything else.  Basically remember that Vodafone bought a stake in Amobee and so did Telefonica.
Then last year I heard rumours Telefonica was experiementing with different companies and also that Vodafone had chosen MADS for some countries mobile [...]

Amobee expands its ad-support network to iPhone and Android

Rating: Ad funding services from Amobee now available for all apps both smartphones

Amobee is bringing its expertise in enabling ad-support for content to the two hottest smartphones on the market, Apple’s iPhone and the T-Mobile G1. It already supported BREW, J2ME, Blackberry and Symbian.

With it’s Handset Application Programming Interface (HAPI) software development kit, Amobee users [...]

Amobee to integrate ads into Qualcomm’s Plaza widgets

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How can you make money out of mobile widgets? Answer: Find a way of integrating adverts into them. That’s exactly what Amobee and Qualcomm have done together.
Back in May 2008, Qualcomm announced its Plaza offering which it claims is a platform-agnostic service that provides the necessary framework for the [...]

Interview: Patrick Parodi, CMO, Amobee

I started off the morning on Day 0 of CTIA with an interview with Patrick Parodi, CMO of Amobee. It was a great conversation about hopes, dreams and making money.

The one sentence about the company: Amobee is the first company to deliver a unified, telco-grade system for funding mobile content and communications through advertising [...]

Orange in SMS Mobile Advertising service

Yikes. I need to apologise to Amobee. I wrote in the past its business model would die and Orange would never work with it again because of the Vodafone/ Telefonica investement.

Today I eat humble pie.
From the press release
Orange has run the world’s first in-SMS advertising trial in Switzerland in partnership
with Amobee Media Systems, a provider of [...]

Amobee raises equity capital from Motorola and Cisco - what type of strategy is this?

Yikes – is it me or is Amobee like the tart of the mobile advertising space?  I don’t want to sound rude so maybe I should make that pimp or something. But, first  Vodafone (Richard Saggers comments here) and then Telefonica and now Motorola and Cisco.

What on earth.  Is this a normal strategy to get [...]

TELEFÓNICA ANNOUNCES GLOBAL MOBILE ADVERTISING ALLIANCE

Telefónica today announced it is launching a single global platform to deploy advertising on mobile phones.
Through a world-wide deal with Amobee Media Systems for an Ad Server technical platform, Telefónica will provide a single point of contact for agencies and advertisers wishing to buy, deploy and monitor campaigns across all mobile channels.
Telefónica is now the [...]

This is Jay-z (y): Rocawear launches advertising campaign with Amobee on BOOST Mobile

Rap dictionary for those who don’t know:
1. Jay-Z is a hugely successful artist he also has a clothes company called Rocawear. I bought one pair of Roca jeans about 2 years ago and they are not cheap.
2. The company has a new see, feel, touch or whatever campaign that are going to promote on Boost [...]

Patrick Parodi and Bena Roberts

Patrick Parodi and Bena Roberts
This is a great bit of fun! I was showing Amobee and the MEF’s Patrick Parodi what Flixwagon live video was. It was actually great talking to Patrick not about Amobee or the MEF - shriek! He actually has a great sense of humour. He was also guiding me on where [...]

QuickPlay Mobile Video plus Amobee Mobile Advertising

QuickPlay is just getting better and better. Not only do the invite me to a great dinner at CTIA –but I find out that the company is responsible for the Vodafone Italy 3G Free Video service. I use this service!!

We live really close to Italy and my sister is married to an Italian man with [...]

New Mobile Advertising Agency More Mobile Relations owned by Telenor

Mobile advertising isn’t only hot, it’s on fire. First Vodafone and Telefonica get a taste of Amobee and now Telenor is going all the way and launching its own Mobile Advertising Agency.
How?
It follows the acquisition of Active Loop Marketing in Norway and N’volve in Denmark. So they have been combined to make More Mobile Relations.

Active [...]

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